Week 4 Discussion
Watch the Pinkberry case study in the LEARN section this week. Then determine the target market for Pinkberry using ALL the bases of segmentation to describe the customer profile. Here is an easy way to get started.
Don’t fall into the trap of thinking that a target audience can be everyone! One of the best ways to overcome this trap is to think of your target audience as an individual person rather than a group of people. Here is a very simple buyer persona exercise that you will find helpful. And this is a great chance to be creative.
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