Designing effective websites not only requires knowledge of web authoring tools, but it also necessitates an understanding of “usability.” Usability is vital for web design. Usability is defined by five criteria: learnability, efficiency, memorability, errors, and satisfaction. Another attribute is “utility,” which concerns the functionality of the website. In short, does the website do what users need it to do, and also in a way that makes sense to them? If a website is difficult to navigate, makes key information hard to find, or makes completing a transaction difficult, then the user will leave the website. For this assignment, you will critique a website of your choosing and write a 3- to 5-page MS Word report providing your recommendations for improvement.
Nielsen, J. (2012). Usability 101: Introduction to usability. Neilson Norman Group. Retrieved from: http://www.nngroup.com/articles/usability-101-introduction-to-usability. They are well-known for communicating the industry standard for design and useablitity.
Your final deliverable will be a Word document of approximately 3–5 pages (including your screen capture). Utilize at least 2 scholarly/professional sources (beyond your textbook and Nielson article) in your research. Your paper should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation.
By the due date assigned, save the document as M4_A2_Lastname_Firstname.doc and submit it to the Submissions Area.
Assignment 2 Grading CriteriaMaximum PointsIdentify a website in need of a re-design. Include a screen capture of the website.12Critique the website regarding usability in terms of learnability, efficiency, memorability, errors, and satisfaction. Include a rationale.44Offer approximately 5–7 recommendations for improving the website. Provide a rationale for each one.24Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e., APA); and display accurate spelling, grammar, and punctuation.20Total:100
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