Creating a Measurable Marketing Strategy Across Cultures
In your simulation this week, one item that you will be working on is advertising to include ad copy design, and media placement and ad frequency. As you grow past your home headquarters, you will need to create a marketing strategy that:
Assignment Goal and Thought Process
Goal: You are a business that is conducting operations in multiple countries. To engage the audiences in the different geographies with diverse cultural needs, your company will need to create a core message that can be used as a base upon which to create messages that are tailored to each of your audiences.
In a 4-6 page APA formatted paper excluding text, diagrams, and other visual/oral aids as appropriate, you will prepare the following:
REMEMBER THAT THIS ASSIGNMENT TAKES YOU BEYOND THE CONFINES OF THE SIMULATION AND DOES NOT DIRECTLY IMPACT THE DECISIONS YOU ARE MAKING IN THE SIMULATION
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