Question 1
Which of the following sectors receives the largest percentage of corporate cash and in-kind contributions?
Health and human services.
Education.
Civic and community.
Culture and arts.
Question 2
Which company paid its employees to volunteer in their communities two days a week after a tsunami in Japan disrupted operations at its U.S. facilities?
General Electric.
UPS.
Sony.
Honda Motor Company.
Question 3
As communications improve and people around the world are able to witness the horrors of natural disasters, terrorism, and war, international relief efforts by corporations are becoming:
Less important.
More important.
Obsolete because of social media.
A liability because of negative media.
Question 4
Which company donates 5 percent of its branches or stores’ total sales revenue to a worthy local nonprofit organization three days a year?
H&M.
Whole Foods Markets.
Bank of America.
Citigroup.
Question 5
What company gives all of its earnings to charity?
Seventh Generation.
The Body Shop.
Newman’s Own.
Patagonia.
Question 6
Foreign-owned corporations use foundations:
More frequently than U.S. firms.
Less frequently than U.S. firms.
About as often as U.S. firms.
Only for setting up disaster relief.
Question 7
Which of the following non-profit, locally funded and controlled organizations offer housing rehabilitation and financial services to neighborhood residents?
General Electric.
UPS.
Sony.
Honda Motor Company.
Question 8
Habitat for Humanity is considered a:
Corporation.
Government division.
Nongovernmental organization.
Program for the homeless.
Question 9
According to a Harvard Business Review study, which of the following is not an area in which corporate contributions are most likely to enhance a company’s competitiveness?
Context for strategy and rivalry.
Demand conditions.
Stakeholder management.
Factor conditions.
Question 10
The term civic engagement describes:
The active involvement of businesses and individuals in improving communities.
A competitive, free market environment.
Strong governmental regulation to control businesses at the municipal level.
A close and collaborative business-government relationship.
Question 11
What percentage of AT&T’s procurement spending went to minority, women, and disabled veteran-owned businesses in 2011?
1 percent.
5 percent.
15 percent.
25 percent.
Question 12
The share of all giving made up by in-kind contributions of products and services has been:
Rising steadily over the past decade.
Declining steadily over the past decade.
Remaining relatively constant over the past decade.
Declining sharply over the past decade.
Question 13
Another term for corporate giving is corporate:
Welfare.
Goodwill.
Philanthropy.
Citizenship.
Question 14
Which region received the most U.S. international charitable contributions in 2011?
Europe
Africa
Asia-Pacific.
Latin America-Caribbean.
Question 15
Which company provided one million free vouchers for its online technology skills courses and certification exams during 2009?
Apple, Inc.
IBM Corp.
Microsoft Corporation.
Dell, Inc.
Question 16
The Ad Council’s inaugural campaign slogan was:
“Friends don’t let friends drink and drive.”
“A mind is a terrible thing to waste.”
“Loose lips sink ships.”
“Only you can prevent forest fires.”
Question 17
Who warned, “Advertisements contain the only truth to be relied on in a newspaper?”
Barack Obama.
Bill Clinton.
Thomas Jefferson.
George Washington.
Question 18
In 2011 Facebook and Time Warner joined forces to create this program against bullying
“Stand Up Against Bullies”.
“Prevent Bullying Now”.
“Be Brave: Stop Bullying”.
“Stop Bullying: Speak Up”.
Question 19
Scenario-based press releases, key discussion points, and procedures to activate the organization’s website are all part of which step in an effective crisis management plan?
Get ready before the crisis hits.
Communicate quickly, but accurately.
Use the Internet.
Do the right thing.
Question 20
The right to free speech is protected under the U.S. Constitution’s:
Fifth Amendment.
Third Amendment.
First Amendment.
Preamble.
Question 21
Global businesses that have extended their public relations strategies globally should:
Ensure that sufficient funding is allocated globally for a positive and effective public affairs impact.
Never decentralize their global public relations programs to ensure the company has “one voice.”
Assume that there is no anti-American sentiment in the countries where they have operations.
Ignore local customs and emerging issues in the locations where they operate.
Question 22
A significant business disruption that stimulates extensive news media and social networking coverage is called a(n):
Corporate crisis.
Nightmare.
Public outcry.
Dark site.
Question 23
Crises are:
Not unique.
Always tragedies.
Often unexpected events.
Rarely disruptive.
Question 24
In a 1998 FTC report to Congress, how many websites did the government agency find collected personal consumer information?
Less than 10 percent.
Approximately 25 percent.
Approximately 67 percent.
Over 85 percent.
Question 25
According to comScore, a provider of digital intelligence, in December 2008 the total number of individuals, aged 15 and older, who accessed the Internet from their home or work computers was:
100,000.
1 million.
1 billion.
10 billion.
Question 26
A critical function of the public relations manager is:
Crisis management.
Financial management.
Corporate governance.
Accounting.
Question 27
The agency created in 1934 and charged with regulating interstate and international communications by radio, television, wire, satellite, and cable is called:
Online Privacy Commission.
Securities and Exchange Commission.
Federal Communications Commission.
Federal Trade Commission.
Question 28
In 1889, the first public relations department was created by:
John Rockefeller.
George Westinghouse.
Andrew Carnegie.
Franklin Pierce.
Question 29
The “WE AGREE” campaign was an image advertisement about what?
Facebook’s position on bullying.
Chevron’s position on big oil’s support of local schools.
S.C. Johnson’s focus on supporting American families.
BP’s focus on supporting clean energy sources.
Question 30
The International Public Relations Association was founded in:
2009
1970
1955
1930
