Week 3 – Overview & Learning ObjectivesAttached Files:
Assigned Readings:Chapter 3. The External AssessmentChapter 4. The Internal AssessmentOverview:The external assessment uses an external audit that identifies and evaluates trends and events beyond the firm’s control. The focus is on the five external forces that shape the business environment (a) economic, (b) social, (c) political, (d) technological, and (e) competitive. The internal assessment examines how the company performs in all areas such as marketing, finance/accounting, overall management, IT, and production and operations.Chapter 3 The External AssessmentLearning Objectives:
Chapter 4 The Internal Assessment Learning Objectives:
Discussion Forum Week 3Go to Chapter 3 and do Exercise 3B “Develop a Competitive Profile Matrix” for Coca-Cola. Develop an analysis of Coca-Cola utilizing this matrix in two to three pages. Then go to the end of Chapter 4 and do Exercise 4A “Perform a Financial Ratio Analysis for Coca-Cola” Step 1. After developing an analysis of Coca-Cola (two to three pages) and after completing the financial ratio analysis (one page minimum), submit them in the Discussion Forum for this week. Reply to at least two other students (200- word minimum each) and, as a class, refine the Competitive Profile Matrix analysis and the financial ratio analysis so that they are acceptable for Coca-Co
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