•Select a brand
• Explain the Brand element- brand name and brand logo
• Identify whether the brand is a trade name or trade logo (why?)
• Identify the brand logo history/brand name history
• Brand extension- line or category extension or both
• Glocalisation or globalization of brand
Give maximum examples for each area.
Basically we will have to do the above, make a report and then present it as powerpoint
Words count depends on the presentation. I mean at the end the presentation should have something like 10-15 slides
I prefer if i can have a reprot so i can have more information. As you know the presentation should be less detailed than the report
* Select a global brand
* Give a short introduction about it
* Find the brand value
* Focus on a product made by this brand
* Explain the brand element (brand name and brand mark)
* Show if the brand name/mark is registered or not. For example does it has TM or R?
* Show the history of the brand element. How the logo changed over time and why?
* How the logo was changed from region to another and why?
* Show how your brand enjoy “Brand Extension”. Is it Line Extension or Category Extension? Show examples.
* Check if there are any Brand Extension failures.
* Show your company’s way to globalization and the issues faced and the opportunities available.
* Is the “Green Brand” Available?
* Show Statistics about the Brand Awareness, perception, association, loyalty and equity.
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