Answer the two questions below:
1. Sleepless nights at Holiday Inn Case (Published in Business Week and
adapted in the textbook p. 91-92 for the course)
Just a few years ago, Tom Oliver, the Chief Executive of Holiday Hospitality Crop.,
was struggling to differentiate among the variety of facilities offered for clients
under the Holiday flag – the Holiday Inn Select designed for business travelers,
the Holiday Inn Express used by penny pinchers, and the Crown Plaza Hotels, the
luxurious hotels meant for the big spenders. Oliver felt that revenues could be
quadrupled if only clients could differentiate among these.
Keen on developing a viable strategy for Holiday Hospitality, which suffered from
brand confusion. Tom Olivers conducted a customer survey of those who had used
each type of facility, and found the following. The consumers didn’t have a clue as
to the difference among the three different types. Many complained that the
buildings were old and not properly maintained, and the quality rating of service
and other factors were also poor. Furthermore, when word spread that one of the
contemplated strategies of Oliver was a name change to differentiate the three
facilities, irate franchises balked. Their mixed message did not help consumers to
understand the differences, either.
Oliver thought that he first needed to understand how the different classifications
would be important to the several classes of client, and then he could market the
heck out of them and greatly enhance the revenues. Simultaneously, he
recognized that unless the franchises owners fully cooperated with him in all his
plans, mere face-lifting and improvement of customer service would not bring
Answer the following questions dealing with the case above:
a. Identify the problem
b. Develop a research question
2. Select a problem or issues of concerns within a company. Identify the problem
and then develop the problem statement section which includes:
a. The purpose of the study
b. Research questions
Please write a one page chapter summary from the attached text book- Chapter 6 and chapter 6S. PLEASE write summary ONLY from textbook NO outside sources.
Why Choose Us
We value our clients. For this reason, we ensure that each paper is written carefully as per the instructions provided by the client. Our editing team also checks all the papers to ensure that they have been completed as per the expectations.
Professional Academic Writers
Over the years, our Acme Homework has managed to secure the most qualified, reliable and experienced team of writers. The company has also ensured continued training and development of the team members to ensure that it keep up with the rising Academic Trends.
Our prices are fairly priced in such a way that ensures affordability. Additionally, you can get a free price quotation by clicking on the "Place Order" button.
We pay strict attention on deadlines. For this reason, we ensure that all papers are submitted earlier, even before the deadline indicated by the customer. For this reason, the client can go through the work and review everything.
At Essay USA, all papers are plagiarism-free as they are written from scratch. We have taken strict measures to ensure that there is no similarity on all papers and that citations are included as per the standards set.
Customer Support 24/7
Our support team is readily available to provide any guidance/help on our platform at any time of the day/night. Feel free to contact us via the Chat window or support email: email@example.com.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
Essay USA has stood as the world’s leading custom essay writing services providers. Once you enter all the details in the order form under the place order button, the rest is up to us.
At Essay USA, we prioritize on all aspects that bring about a good grade such as impeccable grammar, proper structure, zero-plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.
Admission and Business Papers
Be assured that you’ll definitely get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.
Editing and Proofreading
Our skilled editing and writing team will help you restructure you paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.
We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as much details as possible in the place order section.