Ppt case study chipotle | Marketing homework help

This is the Case: Case: Chipotle in China

Cite as:

DeMicco, F., Parsa, H., Gao, J. & Narapareddy, V., (2018). Chipotle Mexican grill: A sustainability champion going global with China. In SAGE Business Cases. 2020. 10.4135/9781529717617

The due date is the last day of this class and is listed in the Course Calendar and in the Assignment. No work will be accepted after the last day of the class.

Approach this Final Project Case Study as follows:

  • Read the case for the first time early in the semester.
  • Check out the student aid “How to Prepare a Case Study” in the Marketing Toolbox.  Download the worksheets to help you with your analysis.
  • Post any questions you may have in Ask the Professor. 
  • Read the case over a second time, minimally, prior to beginning your writing.
  • Conduct external research on the issues for relevance to support your opinions. Seek out counterarguments to ensure your opinions are well-grounded or to modify your opinions.
  • Do not focus on the history of the company. Focus on the global marketing challenge and how to solve it.

Produce the Final Project case study as follows:

  • Create it in MS PowerPoint software.
  • Save it as a PPT or PPTX extension.
  • Adhere to the APA academic style. This is used in business.
  • Employ the use of at least four (4) recent external sources and case authors to defend arguments or provide counterarguments.
  • Generate at least the minimum number of slides as suggested below, but feel free to use as many slides as you feel appropriate to communicate your case study content.
  • Demonstrate professionally prepared slide presentation work, free of typos and grammatical errors. (See Microsoft PowerPoint Tips in the Marketing Toolbox, or other source for effectively communicating in the MS Power Point format).
  • Post it in your Assignments folder no later than 11:59 p.m. of the due date.  Presentations will be graded in order of receipt.

Suggested Microsoft PowerPoint Presentation Outline

Prepare your slide deck following this suggested outlined.  Use as many slides as you may need to effectively but efficiently cover the topic. 

  • Cover Slide:    Name, section number, etc.
  • Title slide: Section 1— The Problem
  • Topic 1.a:  Statement of the marketing challenge
  • Topic 1.b:  Evidence in support of your statement of the marketing challenge
  • Title slide: Section 2—Analysis of the current situation
  • Topic 2.a: Macro-environmental factors affecting the case
  • Topic 2.b: Economic considerations
  • Topic 2.c: Political, regulatory considerations
  • Topic 2.d: Cultural/social considerations
  • Topic 2.e: Product review
  • Topic 2.f: Price review
  • Topic 2.g: Distribution review
  • Topic 2.h: Marketing communications review
  • Topic 2.i: Competitive analysis (focus on direct competitors)
  • Topic 2.j: Product/market analysis (country markets and/or consumer markets)
  • Topic 2.k: SWOT analysis
  • Topic 2.l: Conclusions regarding the current situation
  • Title slide: Section 3—Alternative strategic marketing solutions
  • Topic 3.a: Alternative 1 with pros and cons
  • Topic 3.b: Alternative 2 with pros and cons
  • Topic 3.c: Alternative 3 with pros and cons
  • Title slide: Section 4—Recommendation
  • Topic 4.a: Recommended marketing strategy from one of three alternatives
  • Topic 4.b: Product suggestions
  • Topic 4.c: Pricing suggestions
  • Topic 4.d: Distribution suggestions
  • Topic 4.e: Marketing communication suggestions
  • Topic 4.f: Any additional comments, if appropriate
  • Topic 4.g: Ongoing issues to monitor in the implementation
  • References
  •  Exhibits

Additional details for each section are as follows:

Section 1—Statement of the marketing challenge

Read the case carefully, several times if needed, to determine the primary global marketing challenge. Once identified, provide evidence from the case as to why you believe this is the most important challenge facing the marketing management of this company. Even though the case may discuss financial, operational, or other issues, be sure this statement is framed as a global marketing challenge. The other concerns will be important in your analysis, but not as the statement of the challenge. Do not summarize the case; only point out those case facts that support your opinion. Be sure your choice is strategic, not tactical.

Section 2—Analysis of the current situation

Think of this as a snapshot of the situation, or what is true at this point in time. Follow the outline above, which should conclude with a SWOT analysis and relevant conclusions. This sets the stage for your recommended strategies. Verify your findings as much as possible within the case or through your research. But, do not get bogged down if research cannot answer every question. Make educated guesses and note when they are approximations and when they are facts.

Section 3—Identification of at least three strategic alternative solutions

Based on your analysis, identify at least three possible marketing strategies that you would recommend for this unique global marketing situation. Each of your three alternative marketing strategies should include a discussion of the advantages and disadvantages of each alternative marketing strategy. They should be strategic alternatives and include possible product/markets, mode of entry, country markets, pricing and distribution strategies, and a product/marketing communication strategy. Do not discuss marketing tactics; rather, conclude each alternative with an assessment of how that strategic alternative might solve the marketing challenge.

Section 4—Recommendation of a specific marketing strategy

From your list of strategic alternatives, select the one alternative you believe is best suited to the situation. Be sure to state your rationale for your choice and some approaches to implementing the marketing mix.

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Papers

We value our clients. For this reason, we ensure that each paper is written carefully as per the instructions provided by the client. Our editing team also checks all the papers to ensure that they have been completed as per the expectations.

Professional Academic Writers

Over the years, our Acme Homework has managed to secure the most qualified, reliable and experienced team of writers. The company has also ensured continued training and development of the team members to ensure that it keep up with the rising Academic Trends.

Affordable Prices

Our prices are fairly priced in such a way that ensures affordability. Additionally, you can get a free price quotation by clicking on the "Place Order" button.

On-Time delivery

We pay strict attention on deadlines. For this reason, we ensure that all papers are submitted earlier, even before the deadline indicated by the customer. For this reason, the client can go through the work and review everything.

100% Originality

At Essay USA, all papers are plagiarism-free as they are written from scratch. We have taken strict measures to ensure that there is no similarity on all papers and that citations are included as per the standards set.

Customer Support 24/7

Our support team is readily available to provide any guidance/help on our platform at any time of the day/night. Feel free to contact us via the Chat window or support email: support@acmehomework.com.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Essay USA has stood as the world’s leading custom essay writing services providers. Once you enter all the details in the order form under the place order button, the rest is up to us.


Essay Writing Services

At Essay USA, we prioritize on all aspects that bring about a good grade such as impeccable grammar, proper structure, zero-plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.


Admission and Business Papers

Be assured that you’ll definitely get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.


Editing and Proofreading

Our skilled editing and writing team will help you restructure you paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.


Technical papers

We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as much details as possible in the place order section.