Metrolink case study | Marketing homework help

  

ASSIGNMENT DUE DATE TUESDAY 10/3/17 AT 5:00 PM EST
Read the Metrolink case study beginning on page 342 of the text as well as the Reuters article on train safety rules: Buffett May Benefit as Train Lobby Bids to Weaken Safety Rule.
 

In your paper, answer the following questions:

1) What was the cause of the Metrolink accident and could it have been avoided?

2) Is the high cost of train control justified by the likely safety gains for passengers?

3) Is the money spent to regulate railroad safety being spent in the most efficient way to reduce the risks of death and injury in society?

4) If you had been a lobbyist wishing to influence safety legislation after the crash, what would your strategy have been?

Textbook: Business, Government, and Society: A Managerial Perspective, Text and Cases John Steiner an/d George Steiner McGraw-Hill 13th Edition 2012 ISBN: 978-0-07-811267-6 

Paper Requirements: 1 to 3-page paper, 12- font, Times New Roman, one-inch margin, APA style.

ASSIGNMENT DUE DATE TUESDAY 10/3/17 AT 5:00 PM EST

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