This week’s article provided a case study approach which highlights how businesses have integrated Big Data Analytics with their Business Intelligence to gain dominance within their respective industry. Search the UC Library and/or Google Scholar for a “Fortune 1000” company that has been successful in this integration. Discuss the company, its approach to big data analytics with business intelligence, what they are doing right, what they are doing wrong, and how they can improve to be more successful in the implementation and maintenance of big data analytics with business intelligence.
Ertug, G., Gruber, M., Nyberg, A., & Steensma, H. K. (2018). From the editors—A brief primer on data visualization opportunities in management research.
Ozgur, C., Colliau, T., Rogers, G., Hughes, Z., & Myer-Tyson, B. (2017). MatLab vs. Python vs. R. Journal of Data Science, 15(3), 355-372.
Integrated Understanding of Big Data, Big Data Analysis, and Business Intelligence: A Case Study of Logistics. Sustainability 2018, 10(10), 3778; https://doi.org/10.3390/su10103778
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