USING ” STARBUCKS “
examine Starbucks industry in which the entity operates. Use any or all of the following resources to conduct research on the company:
Write a 4-6 pg in which you do the following:
Segments of the General Environment
-Demographic Segment ( is concerned with a populations size, age structure, geographic distribution, ethnic mix , and income distribution)
-The Economic Segment ( refers to the nature and direction of the economy in which a firm competes or may compete).
-The Political/ Legal Segments( is the arena in which organizations and interest groups compete for attention resources and a voice in overseeing the body of laws and regulations guiding interactions among nations as well as between firms and various local gov.)
-The Sociocultural Segment ( is concerned with a society’s attitudes and cultural values)
-The sustainable Physical environment Segment ( refers to potential and actual changes in the physical environment and business practices that are intended to positively respond to those changes in order to create a sustainable environment.
FIVE FORCES OF COMPETITION
3.COMPETITIVE RIVALRY AMONG FIRMS CURRENTLY IN THE INDUSTRY
5.POTENTIAL ENTRANTS TO THE INDUSTRY
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