Case study 04 | Marketing homework help

Case Study – Target Canada

  • – In      2012, Target expanded its business into Canada.  The proximity to the      U.S. as well as Canadians’ familiarity with the brand made expansion      across the border seem like a natural step for the retail powerhouse.  However,      after only two years, Target faced $2 billion in losses and announced      plans to close all of its Canadian stores.  Here are some of the      reasons the global expansion led to an exit decision:
  • – Target      was initially able to minimize its capital costs by purchasing obsolete      stores from a former Canadian discount chain.  While this gave Target      quick and affordable access to a high number of locations, the stores were      not designed for Target’s big box format.  Also, the association      created by locating the new Targets in outdated spaces damaged its “Expect      More, Pay Less” brand reputation.
  • – Target      compromised quality for speed to market. The company opened 124 stores in      only two years, and essential parts of the business, such as inventory      planning, could not keep up with that pace.  As a result, empty      shelves and stock outs were an issue.  This was especially      disappointing for Canadian consumers, who were accustomed to seeing      abundant merchandise in U.S. stores.
  • – Target      faced stiff competition from Walmart, which has been present in Canada      since 1994. Historically, Target’s trendy and more fashionable merchandise      had helped the brand distinguish itself.  However, its Canadian      assortment lacked these qualities, which put Target in the position of      having to compete on price, which is Walmart’s sustainable competitive      advantage.  Walmart responded with a price war that they appear to      have won.
  • – Each      of these factors put Target’s brand equity, one of its most precious      assets, at risk, and ultimately it was left with little choice but to pull      out of the market.  While opportunity may still exist in the future      for Target to re-enter Canada, its failed first attempt is a good lesson      for companies considering expanding operations into new global regions.


1) Evaluate the three conditions for divestment (according to the textbook) for Target Canada. Did Target Canada meet each one? Explain.

2) Imagine you were president of Target Canada at the time when Walmart started the price war. How would you respond to the war? Was there any way to win? Be sure to explain your answer here. Should they try to win? Explain why or why not. Please be specific in your answers.

Grading Criteria:
The essay answers the question clearly with sufficient explanation. It reflects original thought, sound logic and provides ample supporting detail, which needs references and citations. This will make for a strong, convincing response. The writer projects a consistent and mature voice throughout the response.

Presents Specifics from the Applicable Chapter/Content

The essay provides multiple references to specific information presented in the chapter and/or learning materials.

Sentence Structure, Grammar, Mechanics, and Spelling

All sentences are well constructed and have varied structure and length. The author makes no errors in grammar, mechanics, and/or spelling.

Submission adheres to the 2 page maximum limit for content.  All citations and references are properly formatted according to APA or MLA.  

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Papers

We value our clients. For this reason, we ensure that each paper is written carefully as per the instructions provided by the client. Our editing team also checks all the papers to ensure that they have been completed as per the expectations.

Professional Academic Writers

Over the years, our Acme Homework has managed to secure the most qualified, reliable and experienced team of writers. The company has also ensured continued training and development of the team members to ensure that it keep up with the rising Academic Trends.

Affordable Prices

Our prices are fairly priced in such a way that ensures affordability. Additionally, you can get a free price quotation by clicking on the "Place Order" button.

On-Time delivery

We pay strict attention on deadlines. For this reason, we ensure that all papers are submitted earlier, even before the deadline indicated by the customer. For this reason, the client can go through the work and review everything.

100% Originality

At Essay USA, all papers are plagiarism-free as they are written from scratch. We have taken strict measures to ensure that there is no similarity on all papers and that citations are included as per the standards set.

Customer Support 24/7

Our support team is readily available to provide any guidance/help on our platform at any time of the day/night. Feel free to contact us via the Chat window or support email:

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Essay USA has stood as the world’s leading custom essay writing services providers. Once you enter all the details in the order form under the place order button, the rest is up to us.


Essay Writing Services

At Essay USA, we prioritize on all aspects that bring about a good grade such as impeccable grammar, proper structure, zero-plagiarism and conformance to guidelines. Our experienced team of writers will help you completed your essays and other assignments.


Admission and Business Papers

Be assured that you’ll definitely get accepted to the Master’s level program at any university once you enter all the details in the order form. We won’t leave you here; we will also help you secure a good position in your aspired workplace by creating an outstanding resume or portfolio once you place an order.


Editing and Proofreading

Our skilled editing and writing team will help you restructure you paper, paraphrase, correct grammar and replace plagiarized sections on your paper just on time. The service is geared toward eliminating any mistakes and rather enhancing better quality.


Technical papers

We have writers in almost all fields including the most technical fields. You don’t have to worry about the complexity of your paper. Simply enter as much details as possible in the place order section.