Bus 105: business communication_topic 9 exam: persuasive and sales

Question 1

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Which of the following, despite being incorrect and inappropriate in other forms of business writings, is commonly used in sales writing?

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Question 2

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In writing a persuasive message to an audience that demands getting to the point of a message at the earliest, it is best to use the _____.

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Question 3

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Why is it considered best to organize persuasive messages in an indirect order?

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Question 4

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Demographic information includes details such as:

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Question 5

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The first step in writing a sales message is to:

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Question 6

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The main purpose of an enclosure, attachment or link that accompanies the main letter in a direct message is to:

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Question 7

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Which of the following is common to proposals and all other types of messages?

Select one:a. The structure and form of the messageb. The requirement to adapt the content according to the reader of the messagec. The use of persuasive languaged. The use of initialisms, abbreviations, and contractionse. The use of formal language

Question 8

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Proposals differ from reports in that proposals:

Select one:a. use the we-viewpoint.b. use prefatory material.c. present information in a useful form.d. are intentionally persuasive.e. use the direct approach.

Question 9

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Knowledge of sales message techniques helps in writing business messages because:

Select one:a. sales messages are the least disseminated form of business communication.b. sales messages restrict the use of ethically dubious persuasive tactics.c. most business messages directly or indirectly involve selling something.d. most sales messages are regarded as spam by readers.e. most persuasive messages used by businesses are unbiased.

Question 10

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Which of the following applies to all sales messages?

Select one:a. They are all received negatively.b. They are all biased.c. They are all ethically dubious.d. They are all permission-based.e. They are all received positively.