Assignment 1: persuasive argument project


Persuasive Argument Assignment Instructions

Please read this entire page before submitting your work.

This project requires the use of ethos, pathos, or logos to persuade others to agree with your opinion on a made-up/pretend product or business, that you have created from your own imagination.   This is a graded assignment and is required for course completion.

Choose one of these projects:

A. Blog post

B. Commercial 

C. Printed Advertisement


BEFORE we talk about specific requirements for your chosen Assignment, ALL 3 CHOICES REQUIRE: 

Use of at least 1 rhetorical device (Ethos, Pathos, or Logos – Logos is based on logic or reason. Ethos is based on the character, credibility, or reliability of the writer. Pathos, or emotional appeal, appeals to an audience’s needs, values, and emotional sensibilities.)

Correct grammar, spelling, and punctuation, count as part of your grade

Your letter, blog post, commercial, or print advertisement must be about a made-up (something created by your own imagination)product or business. (Examples: PRODUCT: Burger Boo’s New Tofu Burger , BUSINESS: Fancy Fifi’s Dog Salon) Choice A: Blog post giving your opinion about a made-up product or business
Requires 3 paragraphs (containing at least 4 sentences each)

Choice A: Blog post about made-up (something created by your own imagination) product or service.

The blog post only works for a made-up product that is NOT about your OWN made-up product/service (something created by your own imagination), it needs to be about a different made-up product/service. If you want to advertise your own made up product or service, you need to do the print ad or commercial.

Paragraph 1 – Introduces your issue, your opinion, and the purpose of your post
Paragraph 2 – Explains why others should agree with you (Using ethos, pathos, and/ or logos)
Paragraph 3 – Summarizes and restates your position and why others should agree with you

Choice B: Commercial for made-up (something created by your own imagination) product or business
Create multi-media presentation, such as You tube, Prezi, or Powtoon
Length: Presentation must last 30 seconds – 1 minute
Presentation must include:

Picture of product

Name of product (in writing)

Information about product

Strong visual appeal (to ethos, pathos, and/or logos)

Strong language that appeals to ethos, pathos, and/or logos

Audio to enhance the message (This can be music or voice)

Remember, the purpose of your commercial is to make people want your product.

Choice C: Print Advertisement for made-up  (something created by your own imagination) product or business
Create a print advertisement, such as a Word document or Power-point
Size: Presentation must take up entire frame of Power-point slide or must take up entire page
Presentation must include:

Picture of made-up product

Name of made-up product

Information about made-up product

Strong visual appeal (to ethos, pathos, and/or logos)

Strong language that appeals to ethos, pathos, and/or logos

(This writing does not have to be in complete sentences for the print advertisement.)

Remember, the purpose of your print advertisement is to make people want your product.

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